The “PR and Advertising in New Media” Master’s programme is training of qualified specialists in electronic communications, social communications. They are able to run advertising and PR-agencies, similar divisions of state organizations and businesses, and also perform profound analysis and research.
Career
The programme is training competent competitive professionals for project, management, expert, research and education communications dealing with “new media” (Internet versions of mass media, news web-sites, blogs, social networking services and others). Those are essential to work efficiently with the E-society, i.e. the potential and real customers and clients, partners, investors, the media, and state, commercial and non-profit organizations.
Masters who wish to continue their education as PhD-students may do so under the “Interdisciplinary approach to study of communication environment in today’s network society and of digital nomadism”
Programme contents
Apart from basic subjects (Planning and Performing Advertising and PR Campaigns, Management of an Advertising and PR Agency and a Company Division of Advertising and PR, Management of Communications), the programme includes advanced Promotion in the New Media, Branding in the Internet, Blogging, Internet Image Technologies courses, and more.
Admissions (education requirements, admission tests)
The programme is available for all graduates interested in advertising, PR, new media who wish to obtain their Master’s degree.
Admission is competitive and based on the results of an examination in the discipline (creative task) and an interview.
