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The Bachelor’s degree programme in “Advertising and Public Relations” at the Institute of International Relations and World History presupposes the in-depth study of the latest trends and tendencies of modern political science, culture and public relations, foreign languages. Special attention is devoted to the theory and practice of public relations in world politics and culture.
Students have the opportunity to acquire knowledge in the following areas:
• PR, advertising, political consulting
• Basic principles of management and marketing, accounting
• Sociology and psychology of mass media
• Political science
• Foreign languages
The educational programme delivered by the Philological Faculty has been developed with the aim to train competitive qualified specialists for interacting with mass information space, working with modern advertising techniques, creating and accompanying an advertising product.
The programme is aimed at training of specialists who in highly competitive conditions can:
• Efficiently manage communications with various groups of people: customers, partners, governmental organizations, mass media, company employees;
• Compose PR and advertising texts;
• Organize special events;
• Plan and execute PR and advertising campaign;
• Carry on media planning;
• Conduct market research.
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