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Learn best practices in marketing and communication management, as well as the latest conceptual approaches and tools for promotion in internet, such as contextual and targeting advertising and SEO promotion. You will master the basic processes of Internet marketing, learn how to design new products and solutions and calculate their effectiveness.
The knowledge you gain in digitalisation, globalisation and the use of Big Data, meta-skills and artificial intelligence in your work will enable you to engage in brand promotion in an ever-changing digital world, as well as on electronic devices such as TV, mobile phones and digital hoardings.
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