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Specializations within this programme
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Main Courses
• Applied Aspects of Market Research in the Digital Economy;
• Design and Development of New Products and Solutions;
• Brand Management in the Digital Economy;
• Marketing Analytics in the Digital Economy;
• Customer Behaviour and Customer Management;
• Digital Marketing and Online Sales
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Practical training and career opportunities
Experienced educators who are actively engaged into the sphere will share their experience and reveal all the secrets of the profession. The training is carried out in different formats: workshops, training sessions, master classes, practical assignments based on real cases, and participation in professional competitions which allow the students to build a path for your professional development and find useful contacts for career growth.
• Centre «Fund for Support of Entrepreneurship»
• Media Holding «Zapadnaya Pressa»
• LLC «EvroRetail»
• Trading Logistics Company «URINAT»
Graduates of this programme are proficient in the latest marketing techniques needed to promote products, services and brands in an ever-changing digital world. It allows them to fulfil their potential in commercial organisations, hold public office or open their own business. -
Professions
• Marketing Specialist
• Analyst
• PR Specialist
• Digital-Agency Employee
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