Management

The aim of master’s program Strategic and Innovation Management is to train students in the field of marketing, develop customer-oriented marketing management structures. Masters study issues related to forecasting product’s market prospects, developing new technologies for promotion of products and services, learning the skills of brand management, creating and developing brands, managing brand capital, developing marketing plans and programs for introducing new products / brands to the market, rebranding traditional products / services of the company.
A wide range of professional disciplines includes the study of: marketing factors related to business performance, market research methods and marketing analysis, modern marketing technologies, integrated marketing communications, seminars on strategic and innovative marketing, customer relationship strategies, brand management strategies.