The programme focuses on the training of highly qualified specialists in advertising and public relations. It involves learning modern methods and technologies in the sphere of advertising and public relations, mastering practical skills required for public and municipal bodies, studying research and analysis methods.The uniqueness of this education programme consists in implementing Peter the Great SPbPU traditions being a leading technical university of Russia and the center of knowledge in the field of humanities which strengthens the educational process and allows to make good use of both traditional and interactive methods of teaching and learning: lectures, discussions, workshops, business games.
Students do an internship in advertising and PR-agencies at the leading enterprises of the city, country, foreign countries.
The area of professional activity includes:
communication processes in interpersonal,
social, political, economic, cultural, educational
and scientific fields; engineering and
technology, business and personal
communications; technology promotion of
goods, services, commercial companies, non-
profit and non-governmental organizations,
public institutions and bodies, their effective
positioning in the market environment; positive
public opinion and image design.
Graduates can start their professional career in non-governmental, public and commercial institutions and organizations, the media.
