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Programme aims to develop must-have competencies to achieve strategic and operational marketing objectives in contemporary business environment. The courses are chiefly practice-oriented and in the line with educational and marketing trends. The main working languages are English and Russian. Most courses are based on case studies, simulations, role-playing, discussions, and projects provided by partner companies. Quality of the program is evaluated on a regular basis using such metrics as satisfaction of students and employers, success of graduates.
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