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The program is one of the youngest and most dynamic at Novosibirsk State University. Its mission is to prepare professionals in the data industry. Modern media require a diversity of professional skills such as a high level of involvement, a broad outlook, and being indifferent. Mass media becomes multimedia therefore in order to create good content a journalist has to be able to write texts in various genres and be skilled in the use of photo and video equipment. A journalist is to navigate the ever-changing environment and cope with the tasks of any complexity.