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The educational program is aimed at training bachelors who are able to: conduct market segmentation; position goods, services, companies; analyze consumer behavior and increase their loyalty; develop promotion strategies, including using digital technologies; manage logistics processes; manage commercial activities of trading companies; choose e-commerce channels; evaluate the effectiveness of management decisions.
Key disciplines of the program:
Fundamentals of Project Activity, Marketing, Commercial Activity, Logistics, Sales management, Consumer Behavior, Digital marketing, marketing Research and Benchmarking/market Analysis Technologies, International marketing/Marketing by Application, Marketing Communications/innovation Marketing, Procurement and Transport logistics/Transport systems management, Marketing management/Trade Marketing; warehousing Logistics and inventory/distribution logistics, branding/merchandising.
Partners and experts involved in the implementation of the program:
Coca-Cola NBC Eurasia LLC; Elbi-Generation LLC; "Vladivostok-2000" LLC; Russian Technopark; AYUSS-VSTK LLC; "Ratimir" LLC; "VMTP" PJSC; "Fesco" SC LLC; DV Region Communication Company.
Key disciplines of the program:
Fundamentals of Project Activity, Marketing, Commercial Activity, Logistics, Sales management, Consumer Behavior, Digital marketing, marketing Research and Benchmarking/market Analysis Technologies, International marketing/Marketing by Application, Marketing Communications/innovation Marketing, Procurement and Transport logistics/Transport systems management, Marketing management/Trade Marketing; warehousing Logistics and inventory/distribution logistics, branding/merchandising.
Partners and experts involved in the implementation of the program:
Coca-Cola NBC Eurasia LLC; Elbi-Generation LLC; "Vladivostok-2000" LLC; Russian Technopark; AYUSS-VSTK LLC; "Ratimir" LLC; "VMTP" PJSC; "Fesco" SC LLC; DV Region Communication Company.
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