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Geo-branding combines
marketing and urbanism as the main tools to help integrating the economic,
social, cultural and political aspects of territory management. During the
course of study, you will master the tools required to create an attractive
public image of the territory and learn how to convey the idea of the
uniqueness of any region to the general public. Having mastered the practical
application of the mechanisms of formation and development of territory
branding and territorial marketing, you will be able to successfully conquer
foreign markets, attract investors, tourists and new residents to the desired
region.
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