Direction, code 42.03.01
Public Relations
4
Places on a budgetary basis
180
Contractual seats
280 000
₽
Cost of training per year
About the training program
The program provides training for specialists who are able to create and maintain an image and business reputation, organize and conduct advertising and PR campaigns, interact with the media, conduct sociological and marketing research, develop and implement a communications strategy in government agencies, commercial and non-profit organizations, and the media.
What you will learn
- Fundamentals of the Communication Theory;
- Theory and Practice of Advertising
- Fundamentals of Management
- Basics of Marketing
- Theory and Practice of Mass Information
- Theory and Practice of Public Relations
- Written Communication
- Basics of Situational Analysis
- Basics of Branding
Career opportunities for graduates
Public Relations Specialist
Strategic and Marketing Communications Specialist
Marketer
TV Journalist
Brand Manager
Creative Director
Passing score on the budget
2024
291
2023
285
2022
278
Entrance tests
Exam 1 of 3
The English language
The applicant must know:
Lexical material: 700 units.
Grammatical material.
Article. Plural of nouns. Possessive case of nouns. Pronouns (personal, possessive, demonstrative, indefinite). Degrees of comparison of adjectives and adverbs. The phrase there is/there are. The system of tenses of the English verb active and passive voices. Irregular verbs. Agreement of tenses. Modal verbs. Forms ending in -ing. Infinitive. Subordinate clauses. Indirect question.
The applicant must be able to:
Read adapted texts without a dictionary.
Have an active command of grammar and know basic vocabulary.
Exam 2 of 3
The Russian language
1. Morphology
-follow the rules of agreement and control in phrases and sentences;
-use different parts of speech to express synonymous meanings;
-correctly use words of different parts of speech to connect sentences in the text;
-avoid unjustified repetition of words in the text.
2. Spelling
-morphological principle as the leading one in the Russian spelling system;
-consolidated-separate-hyphenated spellings;
-uppercase and lowercase spellings.
3. Syntax and punctuation
4. Culture of speech
The full list of exam topics can be found at the link https://abit.etu.ru/ru/postupayushhim/bakalavriat-i-specialitet/prohodnye-bally-proshlyh-let.
Exam 3 of 3
Social Science
1. Personality and society
2. Spiritual life of society
3. Economic sphere of life of society
4. Social sphere
5. Politics
6. Law