Direction of preparation, code 38.04.06
Neuromarketing
Federal State Autonomous Educational Institution of Higher Education "Crimean Federal University named after V.I. Vernadsky"
Submit documents
14
places on a budget basis
20
Contract-based places
177 200
₽
Cost of tuition per year
About the training program
The program is aimed at in-depth training of specialists in marketing, cognitive neurosciences, and consumer behavior modeling. The program is focused on modern research on the specifics of neurophysiological and cognitive mechanisms determining consumer behavior – issues that never lose their relevance, especially in the field of trade. The program is focused on acquiring practical skills in conducting neuromarketing research, data analysis, and developing business recommendations. The use of advanced technologies in combination with fundamental scientific knowledge will allow the graduate to be competitive in the labor market.
What will they teach you?
- Graduates can work as: marketing manager; digital marketing director; trade marketer; BigData analyst; internet marketer; targeting specialist; SMM analyst; SEO specialist.
What do graduates do?
A digital marketer is a specialist who promotes a brand and attracts customers through digital channels. These primarily include promotion through websites, blogs, social networks, and marketplaces, as well as online advertising. A targetologist is a specialist who sets up targeted advertising in advertising systems, including social networks. A Big Data analyst, or data analyst, is a specialist who analyzes, interprets, and identifies patterns from data sets. The results of the analysis are used by businesses to make management decisions, form new offers for clients, and launch new services.
Pass score on budget
2024
41
2023
69
2022
46
Entrance tests
Exam 1 from 1
Profile interdisciplinary exam (30)
Entrance examinations for the Master's program are held in July.
A detailed schedule of all entrance examinations will be published on our website in June.
You can find detailed programs of entrance examinations for all subjects on our official website of the Admissions Committee at the link: https://priem.cfuv.ru/magistr/entrance-exams/