Trade marketing and market analytics

The head of the company's marketing department is a manager belonging to the category of top management, the top management of the enterprise. He determines the marketing strategy of the enterprise, makes decisions at the highest level, and directs the work of the marketing department. A digital marketer is a marketer who attracts customers for business through digital channels. A brand manager creates the product idea, not the product itself. He tests the product concept, guides the packaging creation process, checks how satisfied consumers are with the finished product. Market analyst - conducts marketing research, studies consumer preferences, business conditions, and other evaluation factors.