Direction of preparation, of code 42.03.01
Internet and Media Marketing and Business Communications
0
places on a budget basis
35
Contract-based places
175 000
₽tuition cost per year
About the training program
The program provides training for promoting commercial and social projects using traditional and online marketing. The training includes about 40 specialized disciplines covering digital marketing, social media management, SEO, content marketing, and data analytics. Students study modern tools for identifying the target audience and increasing the online presence of brands. Special attention is paid to business communications, and the theoretical part is combined with practice in leading agencies and organizations. Graduates receive a wide range of career opportunities.
What will you be taught
- Graduates acquire the skills necessary for developing and implementing digital marketing strategies and PR campaigns, brand management, and content creation.
What do graduates do?
Graduates of the "Marketing and Business Communications in the Internet and Media" specialization are in demand in digital agencies, media, corporations, and the IT sector. They can work as brand managers, shaping company development strategies, or as specialists in contextual and media advertising, promoting products in online and offline environments. SEO specialists optimize websites for search engines, while SMM managers develop brands in social networks. Web analysts study data to improve the effectiveness of marketing campaigns. A career as a marketing or internet project manager is possible. Press service employees manage the external communications of companies.
pass score on budget
2024120
2023262
2022211
Entrance exams
Exam 1 of 3
Russian Language (40)
Entrance examinations for bachelor's and specialist's degree programs are held in July - October.
A detailed schedule of all entrance examinations will be published on our website in June - August.
You can find detailed programs of entrance examinations for all subjects on our official website of the Admissions Committee at the link: https://priem.cfuv.ru/bachelor/entrance-exams/
Exam 2 of 3
Social Studies (45)
Entrance examinations for bachelor's and specialist's degree programs are held in July - October.
A detailed schedule of all entrance examinations will be published on our website in June - August.
You can find detailed programs of entrance examinations for all subjects on our official website of the Admissions Committee at the link: https://priem.cfuv.ru/bachelor/entrance-exams/
Exam 3 of 3
History (36) / Foreign Language (30)
Entrance examinations for bachelor's and specialist's degree programs are held in July - October.
A detailed schedule of all entrance examinations will be published on our website in June - August.
You can find detailed programs of entrance examinations for all subjects on our official website of the Admissions Committee at the link: https://priem.cfuv.ru/bachelor/entrance-exams/