Direction, code 42.04.01_06
Advertising and PR in International Communications
100
Places on a budgetary basis
15
Contractual seats
407 400
₽
Cost of training per year
About the training program
The aim of the program is to train advertising and PR professionals with knowledge of new media technologies, advertising, public relations, including media content creation and management technologies, and capable of organizing full-cycle advertising and PR projects in the field of international cooperation and international marketing communications.
What you will learn
- Advertising in international projects
- International communication projects
- International promotion and public relations in international companies and organizations
Career opportunities for graduates
Graduates can apply their knowledge in marketing and advertising, developing advertising strategies and creating campaigns for brands, managing the image of companies and interacting with the media. Head of international corporate projects. These areas open up many opportunities for professional development of specialists in such positions as:
Head of International Corporate Projects
Director of Corporate Relations in Russia
Sustainable Development Director
External Relations and Communications Manager
Corporate Anthropologist
Passing score on the budget
2024
291
2023
293
2022
284
Entrance tests
Exam 1 of 2
Interdisciplinary Exam
Exam dates
To enroll in the Master's program in English, you must pass an interdisciplinary (qualification) exam in the chosen field at the appropriate institute.
Sample program for an interdisciplinary exam
https://www.spbstu.ru/upload/sveden/examprograms/hum_42_04_01_06.pdf
Entrance test programs and the schedule of interdisciplinary (qualification) exams can be viewed here
https://www.spbstu.ru/applicants/admission-of-foreign-citizens/admission-magistracy-foreign-citizens/
Exam 2 of 2
Interview
Exam dates
Conversation in a relevant field of studies (Advertising and PR and Marketing)
in English with a program coordinator. The level of English language proficiency sufficient for studying at the program is Intermediate and Upper Intermediate (B1-B2)
The Interview time is approximately - 30 minutes.