About the training program
The program trains a new generation of specialists who combine a deep understanding of the sociological mechanisms of society's functioning, mass consciousness, and behavior with practical skills in developing, implementing, and evaluating the effectiveness of advertising and PR campaigns. Graduates are highly qualified analysts, strategists, and practitioners capable of conducting in-depth sociological analysis of social, cultural, and consumer trends to create scientifically based, ethically sound, and highly effective strategies in the field of advertising, public relations, and media communications.