Kuban State University
About the training program
The program prepares specialists of the new generation, combining creativity, technology, and management. The training is based on real cases from leading media companies. Students undergo internships in partner organizations such as "Kuban 24" and "Komsomolskaya Pravda," where they immediately apply their skills. The curriculum takes into account digital environment trends: multimedia content creation (text, video, audio, graphics), SMM, media management, media economics, and marketing. Key areas: Development and implementation of projects for cultural and creative industries. Strategic planning and management in media business. Content production for modern platforms: television, radio, and digital channels.