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Management of tourist and recreational complexes

Vladivostok State University
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275 000
₽
Cost of tuition per year

About the training program

The program forms the competencies necessary for the development and implementation of comprehensive planning and management programs for the territories of the region, taking into account their tourist and recreational potential. This educational program is necessary for career growth in the fields of tourism business management, for work in leadership positions in government structures. The development of tourist and recreational complexes is a priority direction of the state policy of the Russian Federation.

What will they teach you?

  • Разработка концепции и программы туристского продукта на основе современных технологий;
  • планирование потребностей организации сферы туризма и гостеприимства в материальных ресурсах и персонале
  • осуществление оценки эффективности проводимых мероприятий продвижения, отбор наиболее эффективных каналов, разработка мероприятий по корректировке рекламных кампаний
  • технологии управления; информационно-коммуникационные технологии в сфере туризма.

What do graduates do?

Head of the hotel enterprise service; restaurant brand manager; catering enterprise manager; general manager of the hotel enterprise; specialist in state and municipal tourism management; executive director for tourism product promotion; director of the tourism enterprise; head of the tourist information center.

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