Advertising and Public Relations

Nizhny Novgorod State Technical University named after R.E. Alekseev
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11
Contract-based places
7
places on a budget basis
220 560
Cost of tuition per year

About the training program

The program aims to train specialists who can do more than simply create content: they can strategically build communication processes, plan campaigns, manage reputation, work with various audiences (businesses, the public sector, and NGOs), use digital tools, and analyze effectiveness.

What will they teach you?

  • Критическое мышление и оценка эффективности.
  • Стратегическое мышление и планирование.
  • Управление репутацией и кризисные коммуникации.
  • Работа с контентом и креатив.
  • Цифровые компетенции.
  • Организация мероприятий (ивент-маркетинг).
  • Исследования и аналитика.
  • Работа с медиа и стейкхолдерами.
  • Проектный менеджмент.
  • Коммуникативные навыки.

What do graduates do?

Director of Communications. Head or Deputy Head of the Press Service. Press Secretary. External and Internal Communications Manager. PR Consultant. Political Processes Expert / Political Analyst. AI Communications Specialist. Disinformation and Deepfake Prevention Specialist. SMM Manager. Content Manager. Digital Strategist. GR Manager (Government Relations). Event Manager. Digital Communications Analyst. Head of the Content Marketing Department. Lecturer or Researcher.

Pass score on budget

2025
85
2024
5

Earnings of specialists

от80 000 ₽
without experience
Beginner
of100 000 ₽
1-3 years
Experienced
of150 000 ₽
from 3 years old
Expert

Entrance exams

Exam 1 of 1

By master's field of study

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