Internal Brand Management and Corporate Culture

Russian Presidential Academy of National Economy and Public Administration
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20
Contract-based places
10
places on a budget basis
450 000
Cost of tuition per year

About the training program

A program for those who want to work at the intersection of human resource management, marketing, and analytics. Corporate culture and employer branding are considered here as strategic business tools that influence employee engagement and company resilience. Graduates are proficient in internal marketing tools, build communications as an end-to-end business process, and work with corporate culture as a managed system.

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