About the training program
In the modern rapidly changing business landscape, the ability to develop and implement effective marketing strategies is the key to success in business and career. The master's program "Strategic Marketing" provides an opportunity to become a leader in this field by mastering current trends and technologies. Study the main directions of marketing development: -digitalization: the art of using social networks, email, and other online channels to reach the target audience; -personalization: learn to create individual offers and messages that resonate with each client; -artificial intelligence: learn how to apply AI for data analysis.