Advertising and Public Relations

Financial University under the Government of the Russian Federation
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136
Contract-based places
44
places on a budget basis
630 000
Cost of tuition per year

About the training program

The educational program “Advertising and Public Relations” holds leading positions not only at the Financial University, but also in Russia’s educational services market. The department’s teaching staff includes owners and heads of advertising agencies, publishers, heads of press services and communications divisions of well-known companies, and respected journalists. The professorial staff includes authors of textbooks and monographs on communication studies, advertising, and journalism. Our main advantage is a unique practice-oriented knowledge base that is constantly updated. For students, we organize lectures by well-known industry representatives.

What will they teach you?

  • Разработка коммуникационной стратегии
  • Навыки написания PR-текстов: Пресс-релиз, бэкграундер, факт-лист, кейс, статья
  • Навыки написания PR-текстов: Пресс-релиз, бэкграундер, факт-лист, кейс, статья
  • SEO (Search Engine Optimization): Понимание принципов поисковой оптимизации контента
  • Исследования: Проведение и анализ медиаисследований (Medialogy), социологических опросов, изучение цифрового следа аудитории
  • Креативное мышление и генерация идей
  • SMM (Social Media Marketing): Стратегия присутствия в соцсетях, контент-планирование, модерация, работа с блогерами
  • Копирайтинг и редактура: Написание любых форматов — от продающих текстов и слоганов до пресс-релизов, постов и сценариев

What do graduates do?

Account Manager / Project Manager: Main point of contact with the client, budget management, team and deadlines. SMM Specialist / Content Manager: Full-cycle management of the brand’s social media. Creative Producer / Art Director: Generating and visually packaging ideas. Internal Communications Manager: Building corporate culture, working with the team. Influencer Marketing Specialist / Blogger Relations Manager. Performance Marketer / Media Planner: Setting up and optimizing paid advertising (Yandex.Direct, Google Ads, social media targeting).

Pass score on budget

2025
295
2024
289
2023
284

Entrance exams

Exam 1 of 5

Social Studies

Exam 2 of 5

Russian language

Exam 3 of 5

Foreign language

Exam 4 of 5

History

Exam 5 of 5

Computer Science

Our other training programs

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