product marketing and analytics

Financial University under the Government of the Russian Federation
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65
Contract-based places
0
places on a budget basis
450 000
Cost of tuition per year

About the training program

The joint program of the Financial University and the online platform "Netology" prepares product marketers with advanced knowledge in analytics. Graduates of the program will gain an understanding of how to make decisions based on user needs, determine these needs, form product value, and build a strategy for bringing the product to the market, learn to collect and analyze marketing data, prepare analytical reports based on which businesses can make decisions. In addition to a state-issued diploma, upon choosing certain disciplines, graduates will also be able to obtain a "Netology" diploma for professional retraining in their specialization.

What will they teach you?

  • Расчёт юнит-экономики
  • Разработка корпоративных и конкурентных стратегий
  • Осуществление полного цикла коммуникационной поддержки продуктовых запусков
  • Выстраивание сквозной аналитики
  • Исследование источников данных, формирование требований к выгрузкам данных
  • Применение data-driven подхода
  • Сбор и анализ маркетинговой и продуктовой аналитики
  • Визуализация аналитических данных
  • Формирование и оценка показателей эффективности digital-маркетинга
  • Формирование позиционирования и коммуникационной стратегии продукта
  • Проведение маркетинговых исследований
  • Разработка ценовой политики
  • Разработка сбытовой политики
  • Разработка стратегии продвижения, формирование медиаплана

What do graduates do?

After completing your master's degree, you will be able to work as a product marketer, marketing director, or marketing analyst.

Entrance exams

Exam 1 of 2

Economic Theory

Exam 2 of 2

Foreign language

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