Marketing

Financial University under the Government of the Russian Federation
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100
Contract-based places
20
places on a budget basis
350 000
Cost of tuition per year

About the training program

The program is aimed at training specialists in the field of management and marketing, which will ensure a successful career as a marketer, digital marketer, brand manager, as well as a business development specialist. The professional activities of a marketer are related to the development of production and the service sector, the selection and change of product assortment, ensuring the effectiveness of entrepreneurial activities, as well as managing product and pricing policies. Great attention in the program is paid to forming a company promotion strategy based on market analysis, to enhance the effectiveness of advertising channels and find new ones. The strategic partner of the program is the NP "Guild of Marketers".

What will they teach you?

  • Управлять маркетинговой деятельностью организаций на основе базовых теоретических знаний и практических профессиональных навыков
  • Проводить маркетинговые исследования, изучать и прогнозировать спрос потребителей, анализировать маркетинговую информацию, конъюнктуру товарного рынка
  • Выбирать современные методы продажи товаров и оказания услуг в условиях цифровой экономики, формировать имидж организации и управлять брендами
  • Управлять коммуникационными системами, интегрировать средства продвижения товаров в комплекс маркетинговых коммуникаций
  • Разрабатывать сбытовую политику организации, формировать каналы распределения и систему товародвижения
  • Разрабатывать политику ценообразования, оценивать внутренние и внешние факторы формирования цены, осуществлять ее корректировку на основе рыночной конъюнктуры

What do graduates do?

- Universal Marketer / Marketing Manager: Responsible for the entire marketing complex at the product, brand, or regional level - Brand Manager - Assistant / Junior Marketer - SMM Manager / Content Manager: Develops a social media presence strategy, creates and publishes content, manages communities - Marketing Research Specialist - PR Manager / Public Relations Specialist - Marketing Consultant / Strategist - Traffic Manager: A narrow specialist in buying and optimizing traffic from all advertising sources

Pass score on budget

2025
292
2024
287
2023
283

Entrance exams

Exam 1 of 6

Mathematics

Exam 2 of 6

Foreign language

Exam 3 of 6

Russian language

Exam 4 of 6

Social Studies

Exam 5 of 6

History

Exam 6 of 6

Computer Science

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