Advertising and public relations

Financial University under the Government of the Russian Federation
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57
Contract-based places
23
places on a budget basis
255 000
Cost of tuition per year

About the training program

The educational program "Advertising and Public Relations" holds leading positions not only at the Financial University but also in the Russian educational services market. The faculty of the department includes owners and managers of advertising agencies, publishers, heads of press services and communication units of well-known companies, and authoritative journalists. The faculty consists of authors of textbooks and monographs on communication science, advertising, and journalism. Our main advantage is a unique practice-oriented knowledge base that is constantly updated. For students, we organize lectures from well-known industry representatives.

What will they teach you?

  • Навыки написания PR-текстов: Пресс-релиз, бэкграундер, факт-лист, кейс, статья
  • Исследования: Проведение и анализ медиаисследований (Medialogy), социологических опросов, изучение цифрового следа аудитории
  • SEO (Search Engine Optimization): Понимание принципов поисковой оптимизации контента
  • Копирайтинг и редактура: Написание любых форматов — от продающих текстов и слоганов до пресс-релизов, постов и сценариев
  • Разработка коммуникационной стратегии
  • SMM (Social Media Marketing): Стратегия присутствия в соцсетях, контент-планирование, модерация, работа с блогерами
  • Креативное мышление и генерация идей
  • Навыки написания PR-текстов: Пресс-релиз, бэкграундер, факт-лист, кейс, статья

What do graduates do?

- Account Manager / Project Manager: Main contact with the client, managing budget, team, and deadlines. - SMM Specialist / Content Manager: Full cycle of brand social media management. - Creative Producer / Art Director: Generation and visual packaging of ideas. - Internal Communications Manager: Formation of corporate culture, work with the team. - Influencer Marketer / Blogger Manager. - Targetologist / Media Planner: Setting up and optimizing paid advertising (Yandex.Direct, Google Ads, social media targeting).

Pass score on budget

2025
282
2024
279
2023
276

Entrance exams

Exam 1 of 5

Social Studies

Exam 2 of 5

Russian language

Exam 3 of 5

Foreign language

Exam 4 of 5

History

Exam 5 of 5

Computer Science

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