Peter the Great St. Petersburg Polytechnic University

The program offers a modern approach to marketing based on digital technologies, data analysis, and the automation of marketing processes. We train specialists who not only develop marketing strategies but also implement big data, artificial intelligence, and predictive analytics tools to improve business efficiency as a whole. Mastering digital marketing tools includes working with social media, contextual advertising, podcast production, web analytics, predictive analytics, AI-assisted content creation, implementing an omnichannel approach to consumer communications, and working in the Yandex.Direct, VK Реклама, and Telegram advertising platforms.