Media Linguistics and Intercultural Communication

Peter the Great St. Petersburg Polytechnic University
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5
Contract-based places
20
places on a budget basis
400 000
Cost of tuition per year

About the training program

The program trains specialists in analyzing and managing communication processes in a multicultural digital environment. Students study: Linguistic mechanisms of media discourse Cross-cultural aspects of digital communication Technologies for creating effective multimodal messages Methods of digital analytics in linguistics The program combines fundamental linguistic training with practical skills for working in international media organizations and digital agencies.

What will they teach you?

  • Анализировать медиатексты с использованием цифровых инструментов
  • Создавать коммуникационные стратегии для глобальной аудитории
  • Распознавать и нейтрализовывать манипулятивные техники в медиа
  • Адаптировать контент для разных культурных контекстов
  • Применять методы корпусной лингвистики и big data анализа
  • Разрабатывать кросс-культурные PR-кампании
  • Оценивать эффективность мультикультурной коммуникации
  • Работать с мультимодальными семиотическими системами

What do graduates do?

Graduates are in demand in: • International media companies and press offices • Digital agencies with global clients • Corporate communications departments • Government bodies responsible for international cooperation Professions: • Media linguist-analyst • Intercultural communications manager • Content strategist for international projects • Digital anthropologist

Pass score on budget

2026
97
2025
90
2024
90

Entrance exams

Exam 1 of 2

Russian language

Exam 2 of 2

Interdisciplinary (qualification) examination

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