South Ural State University (National Research University)

The programme was developed on the basis of Federal State Educational Standards, professional standards, and the needs of the regional labour market. Its aim is to develop universal, general professional, and professional competencies. The “Advertising and Public Relations in New Media” profile prepares students to organise product promotion in the media, develop marketing strategies, monitor effectiveness, manage information, and work with websites. The programme is delivered full-time using distance learning technologies. Classes are taught by Doctors and Candidates of Sciences and leading industry practitioners. The programme is delivered in Russian. Applicants may be admitted under the quota established by the Government of the Russian Federation.