South Ural State University (National Research University)

The program is designed to train management professionals for the physical culture and sports sector who are capable of transforming the industry in response to modern economic and social challenges. The curriculum covers the pedagogy of the training process, sports economics and marketing, the management of large-scale facilities, and strategic management. Priority areas include big data analytics, the digitalization of services, and investment attraction mechanisms. Graduates develop a hybrid competency profile that combines industry-specific expertise with top-level management skills. The program is delivered in Russian. Applicants can apply under the quota established by the Government of the Russian Federation.