Advertising and Public Relations, profile Integrated Communications

Vyatka State University
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30
Contract-based places
0
places on a budget basis
1 933
$
Cost of tuition per year

About the training program

The program is suitable for those who want to learn how to establish and maintain professional communications, know the tools for promoting their business or project, and be able to use them effectively. The uniqueness of the program is its training in the format of project activities, where the student is involved in the implementation of real projects throughout their education and is capable of implementing their own projects; leading regional advertisers, brand managers, public relations specialists, and internet marketers are involved as teachers. The goal of the program is to train professional communicators, specialists in offline and online promotion of products, goods, services, organizations, and projects.

What will they teach you?

  • знание инструментов рекламы, связей с общественностью, брендинга и интернет-маркетинга
  • способность ориентироваться в быстро меняющихся коммуникационных технологиях
  • навыки организации и проведения коммуникационных, рекламных и PR-кампаний; навыки организации специальных событий и мероприятий (ивент-маркетинг)
  • владение техниками создания продающих текстов, фото- и видеоматериалов; владение техниками интернет-маркетинга и SMM (продвижение в социальных сетях)
  • навыки реализации проектов в области коммуникаций и медиа
  • навыки работы в команде
  • знание техник и технологий массовых, деловых и персональных коммуникаций; владение технологиями пропаганды конкурентных свойств товаров и услуг, и их позиционирования в рыночной среде

What do graduates do?

advertising manager, account manager; creator (creator of advertising, PR ideas and strategies); copywriter (creator of sales texts); SMM specialist; internet marketer; content manager; advertising designer; organizer of special events; press secretary; corporate communications specialist; public relations specialist in government, political, commercial, banking, social, and other spheres

Pass score on budget

2025
73

Earnings of specialists

от504 $
without experience
Beginner
of756 $
1-3 years
Experienced
of1 891 $
from 3 years old
Expert

Entrance exams

Exam 1 of 1

integrated communications

Our other training programs

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