About the training program
The program is aimed at training specialists who are proficient in visual communication techniques and marketing promotion tools. During their studies, students master the full cycle of creating an advertising product: from developing a creative concept to final implementation in a digital or print environment. Special attention is paid to working in modern graphic editors, studying the psychology of perception and the basics of branding. Graduates of the program are visual strategists capable of effectively solving business problems through aesthetics and functional design in media space and urban environments.