About the training program
The goal of the educational program is to prepare qualified specialists in the field of advertising, marketing, and public relations who possess modern knowledge of the media environment, skills in developing and implementing effective communication strategies, market and target audience analysis, brand and image management, as well as an understanding of the legal and ethical aspects of professional activity for successful work in the dynamically developing media industries.
What do graduates do?
Graduates of the program can work in advertising agencies, PR and communication agencies, marketing departments of commercial companies, as well as in mass media (television, radio, online publications). They are in demand in press services and public relations departments, media companies, research and analytical centers. Specialists will be able to hold positions as advertising and PR managers, brand managers, marketers, media planners, communication specialists, market analysts, as well as participate in the development and implementation of advertising and communication campaigns, conducting marketing and sociological research, and managing the image of organizations and media.
