Herzen Russian State Pedagogical University

Advertising and Public Relations, profile "Advertising and Public Relations". The program is aimed at training specialists who, based on the acquired professional knowledge, skills, and formed competencies, can independently participate in the management and organization of the work of advertising services and public relations departments of organizations and enterprises; form and maintain a positive image of companies; develop advertising strategies and business plans for leading organizations; bring goods and services to leading market positions; participate in the organization and conduct of marketing research.