Herzen Russian State Pedagogical University

Sociology, profile "Sociology of Communications" Mastering the practical block of the program allows one to acquire skills in studying communicative processes in society in the context of the globalization of the information space; effectively use the methodology and technique of conducting quantitative and qualitative sociological research within the framework of preparing, conducting, and evaluating PR and advertising campaigns; master the methods of classifying means and forms of mass communication, know the principles and rules for choosing optimal carriers of PR messages and advertising and channels of information dissemination, taking into account the goals and objectives of advertising campaigns and PR events.