About the training program
The “Marketing and Brand Management” educational program prepares broadly skilled specialists with analytical and digital competencies. The program focuses on developing economic thinking and a customer-oriented approach to designing marketing solutions. Students model consumer behavior, assess market prospects and modern brand promotion technologies, including those used in the digital environment. In the part-time blended format, classes are held with partial use of remote online technologies, while interim assessments (examination sessions) and the defense of the final qualifying thesis are conducted in person at the university.
