About the training program
The “Marketing and Digital Communications” educational program combines fundamental and professional training in strategic marketing and demand management, incorporates project-based learning using real-world cases with the participation of industry practitioners, and focuses on teaching Data Science and AI technologies in marketing, as well as digital marketing practices. The program is delivered by the Department of Marketing at Saint Petersburg State University of Economics (SPbSUE), which ranked first among marketing departments at Russian universities in the 2023 ranking published by the Association of Communication Agencies of Russia (ACAR).
