About the training program
Programme 42.03.01 “Advertising and Public Relations” trains specialists in communications, marketing and PR for work in the digital environment. It combines fundamental knowledge with practical training. Students study communication processes in the social, political, economic and cultural spheres; learn to position products and organisations, conduct PR campaigns, carry out marketing research and evaluate effectiveness. Graduates are able to analyse markets, forecast trends and enhance brand reputation. The programme uses case studies, master classes, business simulations and multimedia formats.
