About the training program
The program trains specialists in organizing service activities at enterprises. It was developed by leading experts from the Faculty of Economics of A. S. Pushkin Leningrad State University, taking into account market needs. Graduates will be able to work in marketing and branding, as well as teach at colleges and in corporate training programs. They will master market analysis, audience and competitor research, assortment policy development, development strategy, reputation and brand image management, and positioning. Students will acquire the competencies of a teacher, marketer, and brand manager for work in offline and digital environments, giving them a competitive advantage in the labor market.
