About the training program
Program 42.04.01 “Advertising and Public Relations” (track “Creative Technologies”) trains specialists for the creative departments of agencies and for PR and digital communications, with a focus on content creation, storytelling, and multimedia. The goal is to master creative strategies using neural networks, immersive technologies, and audience analysis. Key tasks include idea generation, brand storytelling, visualization, and evaluating effectiveness in an omnichannel environment. The program integrates marketing, psychology, design, and digital platforms to create engaging content, while also teaching students to develop new formats for interacting with users and to increase audience loyalty.
