Federal State Budgetary Educational Institution of Higher Education “Nizhny Novgorod State Linguistics University named after N.A. Dobrolyubov”

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Federal State Budgetary Educational Institution of Higher Education “Nizhny Novgorod State Linguistics University named after N.A. Dobrolyubov”
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Advertising and Public Relations

Federal State Budgetary Educational Institution of Higher Education “Nizhny Novgorod State Linguistics University named after N.A. Dobrolyubov”
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38
Contract-based places
0
places on a budget basis
255 000
Cost of tuition per year

About the training program

The fields of professional activity for graduates include organizations and individuals that require communication support to create and maintain a corporate image, as well as social programs and initiatives, taking into account the preferences and interests of their audiences. Knowledge of a foreign language and professional training in advertising and public relations enable our graduates to work successfully not only in their home country—in the commercial sector and in government and municipal administration—but also to hold senior positions in foreign companies. Their career geography is diverse: the Dominican Republic, the United Arab Emirates, Singapore, Switzerland, Germany, Italy, and others.

What will they teach you?

  • Медиапланирование и оценка эффективности рекламных и PR-мероприятий.
  • Разработка рекламных и PR-кампаний для коммерческих организаций, государственных и муниципальных учреждений.
  • Формирование и продвижение бренда, имиджа и деловой репутации организации.
  • Организация взаимодействия со средствами массовой информации, подготовка пресс-релизов, комментариев и информационных поводов.
  • Проведение анализа целевой аудитории, рынка и общественного мнения для подготовки эффективных коммуникационных решений.
  • Создание рекламных, информационных и имиджевых материалов для различных каналов коммуникации.
  • Планирование и реализация digital-коммуникаций, включая работу с социальными сетями, сайтами и интернет-рекламой.
  • Организация деловых, общественных и специальных мероприятий, направленных на развитие коммуникаций с целевой аудиторией.
  • Управление коммуникациями в кризисных ситуациях и поддержание конструктивного диалога с общественностью.
  • Разработка информационных кампаний в системе государственного и муниципального управления, включая социальную рекламу и информирование граждан.

What do graduates do?

- Press Secretary, - PR Manager, - Lobbyist, - Marketing Specialist, - Advertising Manager, - Journalist, - Content Manager, - Event Manager, - SMM Manager Graduates of our program can pursue careers in a variety of professional fields, both in commercial and government organizations. Many graduates have started their own businesses, establishing communications and digital agencies.

Earnings of specialists

от50 000 ₽
without experience
Beginner
of80 000 ₽
1-3 years
Experienced
of120 000 ₽
from 3 years old
Expert

Entrance exams

Exam 1 of 4

Social Studies

Exam 2 of 4

Russian language

Exam 3 of 4

Foreign language

Exam 4 of 4

History

Our other training programs

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