About the training program
The master’s programme “Advertising and Public Relations in Business” involves not only studying the theory of advertising and public relations in the commercial sector, but also gaining insight into the current state of the advertising and PR market and acquiring the practical skills needed to work in capital-city or Nizhny Novgorod PR and advertising agencies, marketing or digital companies, and public relations departments or press offices of commercial enterprises. Students will learn to analyse the state of both the media industry as a whole and specific markets, and to plan and organise advertising and PR campaigns at the federal, regional and local levels.
