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Marketing in the digital economy

Lobachevsky National Research Nizhny Novgorod State University
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56
Contract-based places
4
places on a budget basis
230 000
₽
Cost of tuition per year

About the training program

The goal of the master's program is to form skills, abilities, and competencies in the field of managing marketing activities of enterprises operating in any areas of activity in the modern conditions of growing economic digitalization. The result of the training is the preparation of specialists who have a systematic view of marketing in entrepreneurial activities, taking into account global trends in economic digitalization.

What will they teach you?

  • Skills to use modern digital technologies in various functional areas of marketing
  • Ability to run marketing studies in a digital environment
  • Strategic planning, set-up, and management of corporate operations
  • Ability to set up and implement high performance projects in innovation marketing
  • Brand creation
  • Ability to resolve corporate issues
  • Data Analysis
  • Ability to set up retail marketing, sales in a digital environment, taking global and regional trends into account

What do graduates do?

The graduate will be able to work as a marketing director, a marketing expert, an internet marketer, a marketing analyst, a brand manager, a product, marketing, and advertising manager, a specialist in working with layouts in companies of various types of activities, sizes, and forms of ownership

Pass score on budget

2025
40
2024
40
2023
40

Entrance exams

Exam 1 of 1

Economics and management

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