About the training program
The program offers in-depth training in the field of modern trade, focused on digital realities and global markets. The training combines strategic thinking, a creative approach, and technological literacy, emphasizing innovative formats of interaction with the consumer. Students work on comprehensive projects, research trends in the digital economy, and participate in the development of modern commercial solutions. The educational process takes place in an international educational environment with the support of foreign students, including adaptation, language training, and scientific support. The program opens up opportunities for professional growth in a rapidly changing trading environment.
What do graduates do?
Graduates hold leading positions in digital agencies, IT companies, large retail holdings, online stores, and marketplaces. They become brand managers, digital directors, marketing strategy leaders, product specialists in digital platforms, and consultants for the development of online trade. Many work on creating and promoting digital brands, developing service ecosystems, and participating in the launch of innovative commercial projects. Thanks to in-depth training in digital marketing, branding, and sales strategies, they effectively shape consumer demand, build brand loyalty, and adapt business models to the needs of the generation.