About the training program
The program prepares specialists capable of effectively managing communication and PR processes in organizations in various sectors of the economy, as well as developing and implementing strategic communication solutions.
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Contract-based places
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places on a budget basis
378 000
₽Cost of tuition per year
What will they teach you?
- Правовые основы деятельности в сфере PR
- Теория и практика связей с общественностью
- Стратегии коммуникации и PR-планирование
- Ведение и управление корпоративной репутацией
- Работа со СМИ и медиа менеджмент
- Digital-маркетинг и SMM
- Мониторинг и аналитика эффективности PR-кампаний
- Управление кризисными ситуациями и антикризисные коммуникации
What do graduates do?
Graduates of the program are ready to take positions as public relations managers, PR managers, corporate communication specialists, reputation management, media management, content managers, communication experts in government agencies, commercial and non-profit organizations, as well as engage in strategic consulting and the development of their own projects in the PR field.