About the training program
The program prepares product marketers — specialists responsible for promoting a product at all stages of its life cycle. The program's disciplines cover key aspects of working with the product: from research and positioning development to sales management and scaling a data-based marketing strategy. From the first year of study, students solve real product marketing cases, and in the third semester, they undergo internships in partner companies, where they immerse themselves in the process of developing marketing solutions and projects.