About the training program
The program prepares managers — specialists responsible for the development and promotion of tourism products, as well as the implementation of projects in companies in various areas of the tourism industry. The program's disciplines cover key aspects of the tourism business: from market research and product development to marketing for B2B and B2C segments, as well as building a data-based company strategy. From the first year of study, students solve real cases from partner companies, and in the third semester, they undergo internships in tourism companies and hospitality enterprises, where they immerse themselves in the process of solving management tasks.