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Federal State-Funded Educational Institution of Higher Education “Moscow State Linguistic University”

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Federal State-Funded Educational Institution of Higher Education “Moscow State Linguistic University”
Federal State-Funded Educational Institution of Higher Education “Moscow State Linguistic University”
Federal State-Funded Educational Institution of Higher Education “Moscow State Linguistic University”
Federal State-Funded Educational Institution of Higher Education “Moscow State Linguistic University”
Federal State-Funded Educational Institution of Higher Education “Moscow State Linguistic University”
Federal State-Funded Educational Institution of Higher Education “Moscow State Linguistic University”
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Advertising and Public Relations

Federal State-Funded Educational Institution of Higher Education “Moscow State Linguistic University”
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5
Contract-based places
5
places on a budget basis
450 000
₽
Cost of tuition per year

About the training program

The 42.04.01 degree programme in Advertising and Public Relations (Communication Management amid Contemporary Transformations) combines strategic communications, public relations, marketing, and media management. Students master the development of communication strategies, reputation management, and modern digital promotion tools. Graduates are in demand at Russian and international companies, media outlets, creative agencies, offices of international organizations, and online media.

What will they teach you?

  • Организовывать международные медиа-туры, локальные пресс-ивенты и координировать ход проведения PR-кампаний
  • Курировать SMM-направление и оперативно отслеживать современные тренды
  • Освещать в СМИ и социальных сетях ключевые инфоповоды, готовить пресс-релизы и разнообразный контент для использования во внешних коммуникациях
  • Осуществлять творческие идеи при выстраивании PR-стратегии и медиапланирования, а также адаптировать их к меняющимся условиям рынка
  • Формировать репутацию и HR-бренд компании, выстраивать SERM стратегии и кросс-маркетинг, разрабатывать эффективные рекламные кампании и пути достижения KPI

What do graduates do?

Experts in advertising and marketing companies Media project managers in communications agencies Heads of public relations departments Heads of information and analytical services Digital strategists Department heads in communications agencies Press secretaries Directors of external/internal communications GR consultants, PR consultants Brand communications experts Political consultants

Entrance exams

Exam 1 of 1

Comprehensive Examination in Advertising and Public Relations

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