About the training program
The Master's programme “Branding and Goodwill” is delivered in English. It is designed to provide professional training for Master's students in the field of strategic brand management. The curriculum includes both core disciplines in advertising and public relations (Advertising and Public Relations Technologies in Various Fields; Content Development and Promotion, etc.) and specialised subjects (Branding Technologies; Corporate Culture and Goodwill; Current Trends in the Semiosphere of Advertising; Place Branding; Brand Valuation; Image-Building Technologies in Business Communications, etc.).
