About the training program
The master's programme is designed to provide professional training for master's students in the field of strategic place branding. The curriculum includes both core disciplines in advertising and public relations (Advertising and Public Relations Technologies in Various Fields of Activity; Content Development and Promotion, etc.) and specialized subjects (Cultural and Historical Heritage of Russia's Regions; Interaction with Regional Authorities; Key Trends in the Development of the Tourism and Hospitality Industry; Economic and Social Effects of Using Historical and Cultural Heritage Sites; Tools for Attracting Investment to the Region; Geobranding, etc.).
