regional tourism economics

Herzen Russian State Pedagogical University
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About the training program

The program prepares specialists capable of considering tourism not just as a service sector, but as a comprehensive interdisciplinary economic sector and a driver of territorial development. The main focus is on the economy, sustainable regional development, territorial marketing, and project management in the hospitality sector. Graduates gain fundamental knowledge that allows them to work at the intersection of economics, management, and the tourism industry. The program is designed for applicants interested in economics, travel, management, and wishing to build a career in the modern tourism industry, public administration in the tourism sector, or start their own business.

What will they teach you?

  • Экономика и управление в туристской индустрии.
  • Маркетинг территорий и цифровой маркетинг в туризме.
  • Управление проектами и предпринимательство в сфере туризма.
  • Экономика гостиничного и ресторанного бизнеса.
  • Менеджмент в MICE-туризме (деловые мероприятия, конгрессы).

What do graduates do?

• Graduates of the program are prepared to work in the following roles and areas: Regional Tourism Development Manager/Analyst. • Tourism manager and hospitality entrepreneur. • Guide-interpreter, tour guide. • Economist in the hotel and restaurant business. • Event manager in MICE tourism. • Administrator. • Digital Marketing Specialist in Tourism.

Entrance exams

Exam 1 of 2

Russian as a foreign language

Exam 2 of 2

Mathematics, Social Studies, History or Foreign Language - one test by choice

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